How To Increase Customer Lifetime Value?

Is there any other way for your business to succeed without any customers? I don’t think there is a need to tell how important customers are for the business and how important are satisfaction and retention. Here are some of the most effective ways to increase the customer's lifetime value. You can also opt for customer lifecycle value service either in-house or outsourcing, whatever is beneficial for you.

Jumping on the ways…

1. By offering a referral program, companies can increase customer lifetime value, which is important since they are paying more for referred customers. This also helps your business to reach new customers and turn them loyal to you.

2. Stay connected with your customers personally and this is one of the techniques to enhance the customer lifecycle value. Well, email marketing is one of the methods to maintain customer relationships but delivering meaningful content to them is important. Go for the automated campaigns and send them to the targeted audience. This will help you connect to the specific customers and let them stay connected.

3. Hear your customer’s each word carefully. Your customer happiness decided how much is your business going to earn benefits. You will notice the business performance with the customer happiness. Ask your customers about their needs, points of improvement, recommendations, and feedback, and make an important note from all of them. Appreciate the efforts and stay loyal. You can also add an inventory management system through which you can track your stock and maintain its quantity by not disappointing your customer anytime.

4. Never forget to customize your customer services. You should learn to mould yourself and the services according to the customer’s choice to increase retention. This will ultimately improve the customer lifetime value and make the business active. Make sure you reply quickly to the customers and for that allocate all the necessary resources. Put the features that are providing fast response, accepting requests, responding to complaints, providing round-the-clock support, live chat option, etc.

Customers are the most important part of any business and running a business without them is not at all possible. You need to look after them and solve all of their problems so that they stay intact with you helping you to grow your business. I hope the above-mentioned tips can help you increase the customer lifecycle value.

All You Need To Know About Procurement

Each process related to accounts and revenue is imperative and in this Procurement is one of the most important parts. Purchasing goods & services and the day-to-day business operations is as ever important. Every little change and the step taken in the process can impact the bottom like making the check for quality control in production mandatory.

I am using the term procurement but do you know what it is?

It includes several activities related to obtaining goods and services. The main purpose behind procurement is to obtain the competitively priced supplies that deliver the most value. But this does not stand the same for one; it is done in a different manner by every company. Many companies choose the stages from collecting requirements and the suppliers to fulfill those supplies, update the payments and the dues, purchasing, and more. 

Points to note:

If you want to increase your business profits then procurement is an essential function. Your team needs to manage it efficiently and then enjoy the returns.

Your procurement team can find out the weak spots and work on them, if you think your team is insufficient for the service then you can outsource procurement support services in India.

When living in a digital world then why not monitor each activity with the help of technology. This just not reduces the manual work but will also save time and make the process quicker with automation.

It is not confined to just one task; instead, it includes a variety of tasks like obtaining the goods and services, negotiating the money matters, making purchases, tracking supplies, and keeping a record for all.

Let’s go into the depth…

People often get confused with procurement and purchasing, well they are different. Purchasing is just one thing but the procurement process includes more activities and needs more strategies to work. It involves the activity that a company needs to support and function in its daily operations that including sourcing, purchasing items; receiving, and inspecting goods by keeping all the steps in mind.

Is Procurement very important in Business?

Yes, it is a very important step to understand the supply chains and to find reliable suppliers in the replete market. You can find the supplier perfect for your company providing you with good services and prices. Also, you save a lot of money in the procurement processes through automation and more methods.

How to Establish Quality Control Processes



Quality Control is one of the most important steps to follow and it strikes first when one is in the manufacturing business. The quality control process is followed everywhere ensuring all the flaws of the products are removed. All the procurement support services in India ensures quality check to make sure the business run well and also make sure all the needs of a company gets fulfilled.

A consistent product, service, and customer experience are the main parts of running a successful business and this also lets you expand your business in a different location. But for having quality control in production, you should also develop a process that is not getting interrupted in between.

1. Make a benchmark of your quality standards where different people have different check objectives. Don't follow what others are doing, make sure you follow the one set by you and is up to the mark. This will not just make a standard of your product but will set you to stand different and error-free in the market.

2. After you determine what the benchmark will be, determine which standards you will focus on. It is obvious you will ensure quality in all aspects but with that keep the main focus on the aspects that are going to benefit your business abundantly. This will keep you and your team overwhelmed.

3. Operational processes help in improving the work process, product, and services making everything feasible. Choose proper steps to follow and work consistently on them. Proper steps are required to be made, followed, and amended if required.

4. Never forget to review the results you should review the data regularly to see how well is your company working on quality standards and whether meeting the standards set by you or not. With CRM and other tools, you can customize the info you collect and view it at glance.

5. Obtaining feedback and then making improvements based on them is important. This will help you to be aware of what changes you need and know about the product and quality you are delivering. and then you can see where the desired changes are needed. With the help of feedback meet the quality control standards you have set.

No matter what, your business will run smoothly and bring benefits if you are delivering quality because that's what is all needed.

How to Choose the Best Customer Order Management System

If you are working online then you must be well aware of all the knicks and knacks. Being an online merchant is not an easy task, it brings myriad challenges related to orders, tracking, deliverables, etc. Not just the inventory but managing the whole process from production to delivery brings so many difficulties. Here a proper management system is needed and if in house is not possible then better outsource orderprocessing services.

Order management is a way to manage and fulfil orders for your online sales channels. A customer relationship manager and returns process are part of this process, which includes ordering from suppliers and printing shipping labels. Your brand can benefit greatly from customer order management system. Having convinced you that a business phone system is a necessity, here is what you need to do to pick the best one for your company.

1. Decide what you want to accomplish

Discuss your goals and objectives with your internal stakeholders. After you've completed this step, you'll know what features you need and what you wouldn't mind having.

In this stage, consider your future business priorities as they relate to your existing fulfillment process, inventory control, shipping carriers, shipping costs, payment processing, and other factors that will ultimately influence the scalability of your chosen inventory management software.

2. Develop a Request for Proposal (RFP)

Organizing begins with a request for proposals. By developing one, you and any potential vendors can better understand what technical requirements and limitations any future system you implement will have. Order volumes, lists, and existing software, hardware, and networks should all be included in an RFP. Also, you should provide details on system training and enablement, along with a timeline for implementing key system features.

3. Investigate Your Options and check response.

Obtain demos and free trials from various vendors. Check their customer reviews to find out how they respond to customers. Have a backup plan in case your first pick doesn't work out as you expected. Based on your objectives, determine how you will score each proposal you receive. Then choose the top finalists for further consideration for customer order management system.

5. Make sure the right questions are asked

Choosing the right order management solution for your business will probably be based on trade-off criteria since there is no such thing as a solution that perfectly fits your business. Features and functions are important, but the relationship you are entering should also be taken into account.

Identifying what you need now and what you might need in the future is key to finding the best fit. Recognize what your choices are capable of, and what their limitations are.

Why Is Customer Lifecycle Management Important?

As a business owner, you must make sure that your leads and clients receive high-quality, personalized service at all times with customer lifecycle management. The function of customer lifecycle management is to create one-to-one customer journeys that improve brand loyalty, improve brand reputation, and tap into the motivations of leads to become brand evangelists.

You are more likely to cross-sell and upsell with a CLM than you are without one since every company wants to make more money. Having built up a relationship with your customers, they're more likely to benefit from these additional offers since they are already aware of the company. It's always a good thing for your company to have more money in its pocket and customer lifecycle value service.

CLM Strategy: Its Importance

Having a Customer Lifecycle Management strategy can be a key competitive differentiator for small businesses during the current economic crisis where sales are dropping, the sales pipeline is shrinking, and customers are hard to acquire due to the Covid-19 pandemic. Engage your existing customers to get them to do more business with you. The acquisition of new customers would be far more costly and time-consuming than acquiring business from existing prospects. In addition, as competition increases, your customers may switch to your competitors if you are not able to keep them satisfied.



Small businesses should pay attention to Customer Journey Maps and Customer Lifecycle Management to determine any customer issues before they become a problem and cause the customer to drop out, here inventory management system can also help by understanding the journey from purchase to production, here you can pick the issue initially and resolve it before going to customer making a good relationship.

Assessing customer satisfaction and developing relationships is possible by mapping out customer lifecycles and tracking various stages. Furthermore, it is a great way to see how your business compares to your competitors.

The lifecycle of a customer: how to manage it?

As your company and product growth, the stages of the customer journey reflect this growth. Their customer experience measurement, value increase, and churn reduction plan clearly outline how they will track, measure, and improve the customer experience.

There are several practical goals and KPIs associated with each stage of the customer journey. Onboarding, for example, consists of education and integrating the product into the user's daily routines. Ensure that time-to-value is accelerated, license utilization is maximized, and key product features are demonstrated as valuable. Taking this newly acquired knowledge and applying it to maximize business value is the goal of the onboarding stage.

Customer experience is not linear, however. Escalations can occur when customers are renewing, or they may return to the onboarding process due to an upsell.

Types And Processes of Procurement Support Services

Procurement has always been an important part of business operations. Those were the days when you had to fill journals with entries for every purchase you made. Because procurement processing introduced quality control in production, day-to-day business operations have been greatly simplified. Companies can now rely on procurement to obtain supplies at the lowest possible cost.

What Is Procurement?

Procurement is based on activities that involve the exchange of goods and services. Procurement is simply the process by which a group of people sits down to compare prices and determine which offers the best value. Whereas for most businesses, procurement entails collecting requirements of the business, picking suppliers, monitoring the receipt of the goods, and updating payment schedules, many businesses do not operate in this manner. Procurement is all about using purchasing orders and making payments for those procurement support services in India.

Why Is Procurement Important For Business?

Understanding the supply chain is one of the key learnings gained from adapting procurement methods. One of the most important roles in business is the supply chain. The process requires businesses to go through a process in which they look for goods and services that can meet their needs and be used for future needs. Now, procurement provides that advantage where companies can adapt the method and choose a supplier who can offer the best-priced goods and services. The price is affordable for both the company and the supplier.

Let's look at an example to help you understand. Assume a company requires a supplier to supply goods and daily used material in a warehouse. The company will now look for suppliers who offer these types of services. Once the supplier has been identified, the company will conduct a procurement process to determine the price at which the supplier is selling the products. Things will now proceed if the price is acceptable to both the company and the supplier.

The company has now saved money and time to deal with other business activities as a result of this process.

Types of Procurement

The four types of procurement in which businesses can engage are as follows:

       Direct procurement

       Indirect procurement

       Services procurement

       Goods procurement

Procurement Processes

Procurement processes according to the needs of companies. Following are the nine procurement processes that companies can adopt: 

       Determine the products and services the company needs

       Send in a request for purchase

       Lookout and select a supplier

       Discuss the price

       Make an order

       Review the products ordered

       Track purchase order, order receipt, and invoice

       Pay for invoice after the approval

       Keep records

What Types of Accounting Services Can Be Outsourced?

Since startups are often very busy, they don’t have time to manage all of the accounting responsibilities of running a business. A developing company can look for accounting outsource order management services to assist it in keeping track of its finances; however, some business owners are confused about which services to outsource.

Outsourced accounting systems have become increasingly useful to companies looking to cut overhead costs, improve efficiency, and save time and money by gaining access to high-quality accounting services and strategic financial guidance. 

Usually, the tasks that have to be managed by an accounting company are based on the company’s ambition and requirements. Besides that, a company can manage a few accounting tasks at the same time. 

Look into the following types of services that firms can outsource:

1. Accounts Receivable/Payable Management

This accounts receivable service is used to keep track of receipts and payments. Its purpose is to ensure that businesses pay you promptly.

AR/AP can handle some or all of the following tasks:

  • Invoices
  • Approval of online payments
  • Billing and payments to consumers
  • Management of orders
  • Expense tracking and more. 

Accounting services can free up time to focus on operating and expanding your firm while the outsourced company handles your accounting functions.

2. Book Keeping 

Bookkeeping is a time-consuming, repetitive process that can take up a significant amount of time. Outsourcing this service can provide you with extensive reports to access more financial information and make better decisions.

The following are some of the tasks that you can perform as part of your bookkeeping service:

  • Management of employee expenses
  • Order and cash flow management 
  • Management of time and money
  • Transactions and invoice processing

You can keep your financial records up to date by outsourcing your bookkeeping services.

3. Cost Accounting Service

This service calculates the true costs of manufacturing or providing a service, assisting you in pricing decisions.

You can scale up or down the given resources depending on the needs of your expanding business. When you outsource, you just pay for the time and services you use, and you may adjust this as your company expands.

4. Payroll Services

By outsourcing payroll services, you can access the most recent software applications to enter the data; such software can automate your payroll operations. Furthermore, you can limit the risk of any liabilities arising from payroll or income tax return errors, resulting in significant penalties.