A CRM Strategy Can Increase Sales

In terms of increasing sales utilizing CRM, the implementation of the most suitable CRM software is the first actionable step you are required to take. Although it is known as Customer Relationship Management, this can be helpful beyond implementing the right CRM strategy. When effectively employed, CRM must be viewed as a relevant means to the advantages of boosting sales, turning the prospects into consumers, and improving efficiency. It has...

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How to Improve Customer Lifetime Value

The longer you can make a customer stay, the better is the offered value you can derive  during their lifetime relationship with the brand. This is where Customer lifetime value comes into the picture as it is a metric that showcases how much total profit your brand can make of a single client over time. While expanding the client base is important, it is also significant to remember the value behind brand loyalty and customer retention. Let’s...

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