Understanding the Lifetime Value of Your Customers and its Benefits

Every customer is quite valuable for a brand doing business online. The measures it had to take to convert a lead into a customer will deliver benefits in terms of buying decisions. In this way, a customer is estimated to have a lifetime value for a particular brand. This is called customer lifetime value (CLV). It is measured considering the acquisition cost of a customer. Why calculate CLV? It is a method of predicting a customer’s lifecycle...

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Types Of Customer Relationship Management You Should Know

The market is continuously becoming more competitive and reducing in size due to the emergence of new brands every day. Hence, a small piece of a market seems to be a very big deal for a small or medium-sized business. Maintaining proper customer relationship is very important these days. These days, businesses use customer relationship management (CRM) services to maintain sales and keep on serving. There are different kinds of CRM strategies...

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