Importance of Supply Chain Management in Modern Businesses

Supply Chain Management (SCM) is one of the important segments for a business organization, be it small or large. SCM deals with the active management of all activities related to the supply chain for maximizing customer value. It is also important for achieving sustainable and competitive advantage. SCM is also responsible to manage the movement and storing of the materials, required for creating a product, in addition to inventory management. It...

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Top 4 Strategies to Improve Customer Retention

What can be one of the most important parameters for the success of a business? Customer retention is that parameter as it will cost close to 6 times less than the cost you need to bear for acquiring a new client. Your satisfied customers will not buy the product from you or avail of your service just for once. They will come back to get your service and buy your products again and again. It can only be possible if your company maintains appropriate customer retention strategies. These strategies help to build an excellent bonding with the customers...

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