As a business owner, you must make sure that your leads and
clients receive high-quality, personalized service at all times with customer
lifecycle management. The function of customer lifecycle management is to
create one-to-one customer journeys that improve brand loyalty, improve brand
reputation, and tap into the motivations of leads to become brand evangelists.
You are more likely to cross-sell and upsell with a CLM than
you are without one...
